Home POLITICS Love Island’s Lucie Donlan and Molly-Mae Hague ‘cashed in on the show before they entered the villa with Ins – The Sun

Love Island’s Lucie Donlan and Molly-Mae Hague ‘cashed in on the show before they entered the villa with Ins – The Sun

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Love Island’s Lucie Donlan and Molly-Mae Hague ‘cashed in on the show before they entered the villa with Ins – The Sun

LOVE Island beauties Lucie Donlan and Molly-Mae Hague cashed in on Instagram promo deals before they entered the villa.

The stunning blondes endorsed products such as clothing, dietary supplements and jewellery before the programme gave their profiles a huge boost.

 Love Island beauties Lucie Donlan and Molly-Mae Hague cashed in on Instagram promo deals before they entered the villa.

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Love Island beauties Lucie Donlan and Molly-Mae Hague cashed in on Instagram promo deals before they entered the villa.Credit: Instagram

A source told the Mirror: “This is the scale of the deals they are getting before they even go into the villa.

“Love Island is the biggest show in town and there’s a huge demand to be associated to it.”

The contestants have seen their followings on the social media site increase by hundreds of thousands each, which will become increasingly valuable to companies keen to reach as many consumers as possible.

It comes after Kairos Media founder Mike Craddock revealed contestants can earn £1,000-£4,000 per post on Instagram once they leave the villa.

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 Molly-Mae's Instagram following has soared since she entered the villa

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Molly-Mae’s Instagram following has soared since she entered the villaCredit: ITV

While contestants who last the whole series can see the potential figure for sponsored posts increase to £6,000.

As ex-contestant’s profiles grow, their Instagram earnings can increase to between £12,000-£16,000 for a single post. One of Love Island 2018’s most popular contestant’s Dani Dyer makes over £15,000 per sponsored post, according to Mike.

The most popular ex-contestants can earn up to £250,000 by becoming the face of a brand, with many islanders going on to have partnerships with brands such as Pretty Little Thing, InStyle and Boohoo.

Meanwhile, Lucie recently revealed she cut out booze and snacks for six months before heading to Majorca for the ITV2 show.

The 21-year-old has been seen knocking back booze on dates with Joe Garratt and Tommy Fury since she entered the villa last week.

 Love Island's Lucie admits she ditched alcohol for 6 MONTHS before show

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Love Island’s Lucie admits she ditched alcohol for 6 MONTHS before showCredit: Rex Features

But the model and surfer, who documented her two stone weight loss on Instagram, told the girls on Love Island’s Extra Bits that she embarked on a strict eating and drinking policy after applying for the show.

She said: “I haven’t drank since News Years Eve!”

The beauty previously told how she went from a size 12 to 6 thanks to a gruelling fitness regime, which she documented online.

She decided to get in shape when she started modelling at the age of 17 and reached her “perfect” weight in the summer of 2017.

The surfer revealed:  “I’ve been training with @kapowhealthyliving over a year now. The first picture is when I first started, and the last one is where I am now.

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 The star said she hadn't touched alcohol since New Year's Eve

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The star said she hadn’t touched alcohol since New Year’s Eve

 Lucie Donlan on a date with Tommy Fury

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Lucie Donlan on a date with Tommy FuryCredit: WENN

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Speaking about changing her diet, she told OK! Magazine:  “When I was younger I’d always eat chocolates and pasta. When I started modelling at 17, I realised I needed to lose a bit of weight to be healthy.

“I don’t drink or smoke, and I eat well and exercise.”

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