LOVE Island beauties Lucie Donlan and Molly-Mae Hague cashed in on Instagram promo deals before they entered the villa.
The stunning blondes endorsed products such as clothing, dietary supplements and jewellery before the programme gave their profiles a huge boost.
A source told the Mirror: “This is the scale of the deals they are getting before they even go into the villa.
“Love Island is the biggest show in town and there’s a huge demand to be associated to it.”
The contestants have seen their followings on the social media site increase by hundreds of thousands each, which will become increasingly valuable to companies keen to reach as many consumers as possible.
It comes after Kairos Media founder Mike Craddock revealed contestants can earn £1,000-£4,000 per post on Instagram once they leave the villa.
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While contestants who last the whole series can see the potential figure for sponsored posts increase to £6,000.
As ex-contestant’s profiles grow, their Instagram earnings can increase to between £12,000-£16,000 for a single post. One of Love Island 2018’s most popular contestant’s Dani Dyer makes over £15,000 per sponsored post, according to Mike.
The most popular ex-contestants can earn up to £250,000 by becoming the face of a brand, with many islanders going on to have partnerships with brands such as Pretty Little Thing, InStyle and Boohoo.
Meanwhile, Lucie recently revealed she cut out booze and snacks for six months before heading to Majorca for the ITV2 show.
The 21-year-old has been seen knocking back booze on dates with Joe Garratt and Tommy Fury since she entered the villa last week.
But the model and surfer, who documented her two stone weight loss on Instagram, told the girls on Love Island’s Extra Bits that she embarked on a strict eating and drinking policy after applying for the show.
She said: “I haven’t drank since News Years Eve!”
The beauty previously told how she went from a size 12 to 6 thanks to a gruelling fitness regime, which she documented online.
She decided to get in shape when she started modelling at the age of 17 and reached her “perfect” weight in the summer of 2017.
The surfer revealed: “I’ve been training with @kapowhealthyliving over a year now. The first picture is when I first started, and the last one is where I am now.
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Speaking about changing her diet, she told OK! Magazine: “When I was younger I’d always eat chocolates and pasta. When I started modelling at 17, I realised I needed to lose a bit of weight to be healthy.
“I don’t drink or smoke, and I eat well and exercise.”
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