‘Star Wars’ has lost some value with a key audience, but there’s a major reason it will be essential for Disney’s Netflix competitor to succeed

Younger audiences have lost some enthusiasm for the “Star Wars” franchise, but it’s still a major hit with a key demographic. That will make it an essential part of Disney’s streaming efforts.

Marvel is Disney’s most valuable property in attracting potential subscribers to its upcoming streaming service, Disney Plus, according to a new report from Ampere Analysis released on Thursday. Marvel was ranked as the most important property among the 18-to-24 age group, which the report also found is the group most likely to subscribe to the service, aside from households with children.

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People aged 25 to 34 years old are most attracted to Disney’s animated movies, the report said, and they are “significantly more likely” to have children in their household.

But 35-year-olds and older are more likely to value “Star Wars,” according to Ampere, making it “key to attracting older audiences to the service” who “may be less influenced by Disney’s animated titles, and by the Marvel franchise.”

Despite Disney promising a “slowdown” on “Star Wars” movies following “Solo” disappointing at the box office last year, there is still plenty of “Star Wars” content on the way.

Disney is developing multiple “Star Wars” projects for both Disney Plus and theaters (and those would eventually move to Disney Plus). “The Mandalorian,” the first live-action “Star Wars” series ever, will be available to stream when Disney Plus launches on November 12, and another live-action series, a “Rogue One” spin-off, is in development.

“Star Wars: The Rise of Skywalker” hits theaters in December, and a new trilogy from “Game of Thrones” showrunners David Benioff and D.B. Weiss begins in 2022.