Home Business Jamba Juice execs reveal why the chain is dropping the ‘Juice’ from its name

Jamba Juice execs reveal why the chain is dropping the ‘Juice’ from its name

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Jamba Juice execs reveal why the chain is dropping the ‘Juice’ from its name

Jamba Juice is dropping the “Juice.” From now on, the chain will be known as just “Jamba.”
The name change comes as part of a total brand overhaul that Jamba hopes will win back the loyalty of its fans. Jamba’s new aesthetic, store design, and menu will em…
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