2026-07-15T17:00:00.000+02:00
W e d n e s d a y , 1 5 / 0 7 / 2 0 2 6 | 1 5 : 0 0 G M T by
Tanya Chepkova
Eligible users outside the United States can trade more than 7,000 US stocks and ETFs commission-free, with fractional access from $5 and crypto funding. Rather than replacing brokerage with tokenised assets, Binance plans to run both models in parallel, offering regulated shares today while preparing tokenised equities. Binance has for the first time described its expansion beyond crypto as a plan to build a “multi-asset financial super app,” outlining a strategy that combines traditional brokerage, stablecoin payments and tokenised securities inside a single platform.
The positioning accompanied the launch of US equities trading for global users outside the United States. While the stock product itself was announced previously, the company has now provided new details on how it intends to connect conventional brokerage with tokenised assets and on-chain finance. Binance “Super App” Strategy: Expanding Beyond Trading into Payments and Financial Services
Shunyet Jan, Head of Spot Trading and Derivatives at Binance, told CoinDesk that the exchange is seeking to transform into a “super app” integrating payments and a broader range of… pic.twitter.com/BMOWMtsH4r
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— Wu Blockchain (@WuBlockchain) July 15, 2026
Stocks Today, Tokenisation Next
Eligible users can now trade more than 7,000 US-listed stocks and ETFs through Binance’s ADGM-regulated brokerage partner, Nest Trading, with execution and custody provided by Alpaca.
The service includes zero-commission trading, fractional shares from $5, fully paid securities lending and funding through USDC, USDT, USD1 and BNB. Sale proceeds are settled in USDC. “We have set out to reach the next 3 billion users,” said Yi He, co-founder and co-CEO of Binance.
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“To do that, we need to make it simpler for users to access opportunities across asset classes, diversify their portfolios, and move more easily between traditional investing and on-chain finance. That is what a multi-asset financial super app should help people do.”
The Two-Layer Equity Model
Alongside conventional brokerage, Binance disclosed new details of its upcoming tokenised equity offering. The company said bStocks will be issued by BTECH Holdings, a special purpose vehicle registered in Abu Dhabi Global Market, subject to regulatory approval. Unlike the brokerage product, bStocks will trade directly on Binance Exchange and represent certificates backed one-to-one by underlying US equities and ETFs.
The brokerage and tokenised products are designed to operate alongside one another. Users can hold conventional shares through the regulated brokerage structure while gaining access to tokenised versions as they become available. Rather than replacing conventional brokerage with tokenisation, Binance is building both products in parallel. That gives users access to regulated stock ownership today while expanding the platform toward tokenised securities as the regulatory framework develops. Binance has for the first time described its expansion beyond crypto as a plan to build a “multi-asset financial super app,” outlining a strategy that combines traditional brokerage, stablecoin payments and tokenised securities inside a single platform. The positioning accompanied the launch of US equities trading for global users outside the United States.
While the stock product itself was announced previously, the company has now provided new details on how it intends to connect conventional brokerage with tokenised assets and on-chain finance. Binance “Super App” Strategy: Expanding Beyond Trading into Payments and Financial Services
Shunyet Jan, Head of Spot Trading and Derivatives at Binance, told CoinDesk that the exchange is seeking to transform into a “super app” integrating payments and a broader range of… pic.twitter.com/BMOWMtsH4r
More Read
— Wu Blockchain (@WuBlockchain) July 15, 2026
Stocks Today, Tokenisation Next
Eligible users can now trade more than 7,000 US-listed stocks and ETFs through Binance’s ADGM-regulated brokerage partner, Nest Trading, with execution and custody provided by Alpaca. The service includes zero-commission trading, fractional shares from $5, fully paid securities lending and funding through USDC, USDT, USD1 and BNB. Sale proceeds are settled in USDC. “We have set out to reach the next 3 billion users,” said Yi He, co-founder and co-CEO of Binance.
“To do that, we need to make it simpler for users to access opportunities across asset classes, diversify their portfolios, and move more easily between traditional investing and on-chain finance. That is what a multi-asset financial super app should help people do.”
The Two-Layer Equity Model
Alongside conventional brokerage, Binance disclosed new details of its upcoming tokenised equity offering. The company said bStocks will be issued by BTECH Holdings, a special purpose vehicle registered in Abu Dhabi Global Market, subject to regulatory approval.
Unlike the brokerage product, bStocks will trade directly on Binance Exchange and represent certificates backed one-to-one by underlying US equities and ETFs. The brokerage and tokenised products are designed to operate alongside one another. Users can hold conventional shares through the regulated brokerage structure while gaining access to tokenised versions as they become available.
Rather than replacing conventional brokerage with tokenisation, Binance is building both products in parallel. That gives users access to regulated stock ownership today while expanding the platform toward tokenised securities as the regulatory framework develops. 284 Articles 1 Follower
Tanya Chepkova is a News Editor at Finance Magnates with more than 16 years of experience in financial journalism, covering forex, crypto, and digital asset markets. Her work spans daily industry reporting and data-driven, long-form explainers focused on market structure, trading models, and regulatory shifts. Before joining Finance Magnates, she led the editorial team of a cryptocurrency-focused media outlet for six years. Her reporting combines analytical depth with clear storytelling, with particular attention to how structural changes in trading, stablecoin infrastructure, and emerging products such as prediction markets reshape the broader financial ecosystem. She covers global developments and provides additional insight into CIS markets.
Areas of Coverage:
Crypto and digital asset markets
Prediction markets
Stablecoins and cross-border payments
Industry analysis and long-form explainers
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