Table of Contents
Executive Summary
Content Marketing Growth Has Escalated Through the Pandemic
Where’s the Disconnect for Content Marketers?
How CMO Engagement Elevates the Content Program
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
Content marketing is essential in B2B marketing. But too often, companies focus on marketing tactics instead of grounding their approach in strategy. B2B CMOs can improve results by elevating a quality content marketing strategy to align with their company’s business objectives.
Executive Summary
Content Marketing Growth Has Escalated Through the Pandemic
Where’s the Disconnect for Content Marketers?
How CMO Engagement Elevates the Content Program
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
Executive Summary
B2B CMOs miss a valuable opportunity when they neglect to align content marketing with organizational objectives. This is especially critical in today’s crowded market that is overflowing with digital content. B2B CMOs who understand how to address their audience’s needs and expectations can influence budgetary and companywide strategic decisions, grow revenues, improve brand equity, and boost market share.
Key Question: Why do B2B CMOs need to make content marketing a priority?
KEY STAT: Only 8% of B2B marketers worldwide rate their teams’ ability to demonstrate content marketing ROI as excellent.
Here’s what’s in the full report
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7expert perspectives
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Table of Contents
- Executive Summary
- Content Marketing Growth Has Escalated Through the Pandemic
- Where’s the Disconnect for Content Marketers?
- How CMO Engagement Elevates the Content Program
- Insider Intelligence Interviews
- Read Next
Interviewed for This Report
Jay Baer
Convince & Convert
Founder and Marketing Expert
Interviewed April 19, 2022
Michael Brenner
Marketing Insider Group
CEO and CMO Influencer
Interviewed April 19, 2022
Kristina Halvorson
Brain Traffic
Founder and CEO
Interviewed May 5, 2022
Matt Heinz
Interviewed April 28, 2022
Drew Neisser
Interviewed May 4, 2022
Chris Penn
TrustInsights.ai
Co-Founder and Chief Data Scientist
Interviewed April 25, 2022
Robert Rose
The Content Advisory
Founder and Chief Strategy Officer
Interviewed April 20, 2022