Home Editorials ‘We’re investing $10m to expand across Africa’

‘We’re investing $10m to expand across Africa’

by Bioreports

By Adeola Ogunlade

The Chairman, Board of Directors, So Fresh, Mrs. Abimbola Balogun, has said the company plans to spend $10 million to expand its food retail stores across Africa.

Balogun made this known at a press conference held in Lagos, during the week, to celebrate the company’s 10th anniversary.

While noting that there is so much potential in the food retail industry, she said So Fresh was willing to tap into the industry’s enormous opportunities.

To this end, Balogun said So Fresh aims to invest over $10 million as it drives her expansion plans to surpass 100 stores across the West African region.

According to her, the company will make the investment while still focused on building a healthy African Continent, creating jobs and expanding the learning and capacity in the food retails space.

Balogun stated that presently, So Fresh has been able to attract equity investment agreement of €360, 000, with good corporate governance, beautiful structures and quality manpower that can attract more investors.

She said that the impact of So Fresh on the Nigerian economy will be huge, as it will provide a viable outlet to small holder farmers, manufacturers, wholesalers, facility technicians and other Small and Medium Enterprises (SMEs).

While noting that every new outlet opened by So Fresh will put a smile on the faces of Nigerians, Balogun added that the company’s growth will continue to be predicated on its focused drive and consistency in maintaining high standards for food safety and quality products.

Earlier, the Chief Executive Officer, So Fresh, Olagoke Balogun, reiterated the company’s commitment towards making healthy food easily accessible thereby ensuring good health and wellbeing for Nigerians.

He said: “So Fresh will continue to play its part in supporting the achievement of the  United Nation Sustainable Development Goals  2 and 3 in Nigeria, as we  expand our reach across the nation”.

Olagoke added that So Fresh will continue to inspire people to live healthier and happier lives, by enriching them with fresh, wholesome, nutrient-rich and delicious meals.

“So Fresh continues to be at the forefront of the healthy lifestyle and wellness revolution in Nigeria by promoting healthier eating alternatives and habits in line with its mission: Inspiring You to Live Fresh! Live Healthily”, he said.

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