Now Gucci are mocked for copying infamous criminal who went viral with his DEVAST8 face tattoo in their latest catwalk show
- Last week, Alessandro Michele’s Gucci Cruise wardrobe was paraded in Rome
- Twitter went into meltdown as models appeared to be inspired by DEVAST8
- The Italian brand used the words ‘Amore’, ‘Roma’ and ‘Gucci’ instead, however
Published: 07:15 EDT, 3 June 2019 | Updated: 17:26 EDT, 3 June 2019
A high fashion brand seems to have taken inspiration from a lowly criminal in their latest collection, garnering criticism following several other high profile gaffes.
Last week, Alessandro Michele’s Gucci Cruise 2020 wardrobe was paraded in Rome’s hilltop Capitoline Museum and some designs bore a striking resemblance to ‘DEVAST8’ – a New Zealand man with his moniker tattooed across his mouth.
Twitter went into meltdown as several models stepped onto the catwalk with similar scribings on their faces, with the difference being that the words used were ‘Amore’, ‘Roma’ and ‘Gucci’.
DEVAST8 went viral in 2017 when he complained to media in his home country that he couldn’t find work work because of the tattoo he got while drunk in jail.
The man’s real name is Mark Cropp and he was most recently convicted of assaulting and threatening a pregnant woman, according to the New Zealand Herald.
Cropp, 21, also appeared in court in February in the district of Papakura, New Zealand with a bumbag with the word Devast8 penned in block letters on the waist strap.
DEVAST8, or Mark Cropp, went viral in 2017 when he complained to media in his home country that he couldn’t find work work because of the facial tattoo he got while drunk in jail
Gucci was forced to apologise earlier this year when the brand was heavily criticised for selling a wool jumper that resembled black face.
The turtleneck black wool balaclava jumper, which sold for around £700, featured a pair of large red lips around a model’s actual lips, with the neck part pulled up over her nose.
In the same 2018 runway show that debuted the balaclava jumper, Gucci again garnered criticism – this time being accused of cultural appropriation for flaunting an ‘Indy Full Turban.’
Gucci was mocked online for appearing to pay homage to the infamous petty criminal
A model walks the runway at the Gucci Cruise 2020 on at Musei Capitolini in Rome last week
The headgear was shown on white models, leading to the Sikh Coalition to tweet its dissatisfaction, branding the move ‘appropriation’.
The body said in a tweet: ‘The Sikh turban is not a fashion accessory, but it’s also a sacred religious article of faith. We hope more can be done to recognize this critical context. #appropriation.’
A week after admitting his assault on a pregnant woman, Mr Cropp pleaded guilty in another court to charges of presenting a firearm during a fight. The court heard the firearm was an imitation.
A model walks the runway at the Gucci show during Milan Fashion Week Fall/Winter 2018/19 on February 21, 2018. He is sporting the much-criticized Turban from the Italian brand
The blackface scandal at Gucci centred around a turtle neck and the balaclava pictured right
Twitter is now awash with his name again and people are voicing their concerns in regards to the likeness between a criminal’s tattoos, and the brand’s designs.
‘Oh Gucci…. wonder if they realised he assaulted a pregnant woman and will soon be sentenced for that…’ said Anna Leask, a crime reporter at the New Zealand Herald.
Gilda Kirkpatrick tweeted: ‘Oh, did Gucci just copied [sic] our ‘DEVAST8′ guy in their autumn show? Go #DEVAST8 dude, you’ve made an impact on the fashion front.’
Another user sarcastically tweeted his congratulations to Mr Cropp, saying: ‘What about our very own Devast8, one of NZ’s finest petty criminals who is influencing the new season of Gucci fashion. Well done Mark.’
DEVAST8 went viral in 2017 when he complained to media in his home country that he couldn’t find work work because of the tattoo he got while drunk in jail
This woman said, tongue-in-cheek, that DEVAST8 had made a splash in the fashion world
‘One of NZ’s finest petty criminals’ is what this Twitter user called the infamous Mark Cropp