Global Teeth Whitening Market (2021 to 2026) – Featuring GlaxoSmithKline, Colgate-Palmolive and Johnson & Johnson Among Others – PRNewswire

The teeth whitening market is expected to grow at a CAGR of over 6% during the period 2021-2026.

The rising awareness among the consumers to have a healthier and white smile as it plays a significant role in their personality increases prominence for oral health and hygiene. With the easy availability of the various whitening products, the demand for teeth whitening treatment is expected to gain traction among consumers. Vendors focus on offering new and updated solutions for teeth whitening products. Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline, and Johnson & Johnson, among others, offer products to a diverse range of verticals and create a boom in the market. Consumers are increasingly shifting their preferences to the dental beauty concept.

This trend is likely to impact the overall demand for esthetics products in the dental health market. In the era of digitalization, celebrities’ influence and socializing of photographs in different social media platforms impact the demand for teeth whitening market across the globe. Over the years, the trends in the aesthetic industry include growing consumer demand for tooth whitening processes, which is expected to pose opportunities for dental professionals, helping them cater to the changing needs and requirements of the consumers.

The following factors are likely to contribute to the growth of the teeth whitening market during the forecast period:

The study considers the present scenario of the teeth whitening market and its market dynamics for the period 2021-2026. It covers a detailed overview of several market growth enablers, restraints, and trends. The report covers both the demand and supply aspects of the market. The study profiles and examines leading companies and other prominent companies operating in the market.

The teeth whitening market research report includes a detailed segmentation by product, application, composition, distribution, geography. The whitening toothpaste is projected to increase demand during the forecast period due to quick results, affordable prices, easy accessibility, and chemical agents enabling easy stain removal. The toothpaste segment occupies 78% of the teeth whitening market share. The Evonik company announced the launch of Spherilex 145, a new solution for the toothpaste formulators in the oral care industry. These products are technologically advanced with high levels of cleaning and low abrasion to the enamel, dentin, and fillings.

The in-office teeth whitening market witnessed high growth in North America and Europe. This segment is likely to witness low growth as most dental services were suspended in the countries due to the COVID-19 impact. Consumers are shifting their preferences to several at-home teeth whitening services. The presence of various companies in developing these innovative solutions and procedures initiates intense competition among the players in the global market. The at-home market in APAC is expected to reach USD 1.3 billion by 2026, owing to a rise in the sale of whitening toothpaste.

The vendors and professionals in the global market are expected to spend heavily in improvising the overall appearance of the teeth. In 2020, North America and APAC contributed around 59% of the market share in the global non-bleaching agents’ market. The rise in hygiene and shift towards the use of organic products is encouraging non-bleaching agents in teeth whitening products. The increasing awareness towards dental health and non-bleaching composition is flourishing in the global market.

Retail channels for distribution for teeth whitening products include manufacturers, wholesale distributors, retailers, and consumers. Offline channel is largely popular with mass-market players and grocery stores, which account for 49% of the global offline market in 2020. Manufacturers are anticipated to make changes in their respective business practices and strategies to gain a competitive edge. With the growing network of online distributors, retailers, and dealers worldwide, players are expected to account for different customer-centric innovations and the quality of the products. Online teeth whitening products in North America is expected to grow at a CAGR of 7%, with an absolute growth of 51% during the period 2020 to 2026. The major players in the dental industry focus on acquiring smaller firms and expanding products and business segments in different regions.

Key Questions Answered:

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.1.1 Inclusions

4.1.2 Exclusions

4.1.3 Market Estimation Caveats

4.2 Base Year

4.3 Scope of the Study

4.3.1 Market Segmentation by Product

4.3.2 Market Segmentation by Composition

4.3.3 Market Segmentation by Application

4.3.4 Market by Distribution Channel

4.3.5 Market by Offline Distribution Channel

4.3.7 Market Segmentation by Geography

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Currency Conversion

5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

7.1.1 Teeth Whitening Product Insights

7.1.2 Take-Home Whitening

7.2 Impact of Covid-19

8 Market Growth Enablers

8.1 Increasing Awareness of Oral Hygiene

8.2 Growing Incidence of Teeth Discoloration

8.3 Increasing Marketing & Promotional Activities

9 Market Opportunities & Trends

9.1 Technological Innovations In Teeth Whitening Products

9.2 Growing Esthetic Dentistry Industry

9.3 Stringent Regulatory Standards For Teeth Whitening

10 Market Restraints

10.1 Side Effects of Teeth Whitening

10.2 Unregulated Practices of Teeth Whitening

10.3 High Cost of Professional Teeth Whitening

11 Market Landscape

12 Value Chain Analysis

13 Product

14 Application

15 Composition

16 Distribution

17 Geography

18 North America

19 Europe

20 APAC

21 Latin America

22 Middle East & Africa

23 Competitive Landscape

23.1 Competition Overview

23.2 Market Share Analysis

24 Key Company Profiles

24.1 Colgate-Palmolive Company

24.1.1 Business Overview

24.1.2 Product Offerings

24.1.3 Key Strategies

24.1.4 Key Strengths

24.1.5 Key Opportunities

24.2 GlaxoSmithKline

24.2.1 Business Overview

24.2.2 Product Offerings

24.2.3 Key Strategies

24.2.4 Key Strengths

24.2.5 Key Opportunities

24.3 Johnson & Johnson

24.3.1 Business Overview

24.3.2 Product Offerings

24.3.3 Key Strategies

24.3.4 Key Strengths

24.3.5 Key Opportunities

24.4 Procter & Gamble

24.4.1 Business Overview

24.4.2 Product Offerings

24.4.3 Key Strategies

24.4.4 Key Strengths

24.4.5 Key Opportunities

25 Other Prominent Vendors

25.1 Beaming White

25.1.1 Business Overview

25.1.2 Product Offerings

25.2 Brodie & Stone

25.2.1 Business Overview

25.2.2 Product Offerings

25.3 Cavex

25.3.1 Business Overview

25.3.2 Product Offerings

25.4 CCA Industries

25.4.1 Business Overview

25.4.2 Product Offerings

25.5 Church & Dwight

25.5.1 Business Overview

25.5.2 Product Offerings

25.6 Davinci Teeth Whitening

25.6.1 Business Overview

25.6.2 Product Offerings

25.7 Dentsply Sirona

25.7.1 Business Overview

25.7.2 Product Offerings

25.8 Evonik

25.8.1 Business Overview

25.8.2 Product Offerings

25.9 Go Smile

25.9.1 Business Overview

25.9.2 Product Offerings

25.10 Global Whitening

25.10.1 Business Overview

25.10.2 Product Offerings

25.11 Glo Science

25.11.1 Business Overview

25.11.2 Product Offerings

25.12 Hello Products

25.12.1 Business Overview

25.12.2 Product Offerings

25.13 Henkel

25.13.1 Business Overview

25.13.2 Product Offerings

25.14 Ivoclar Vivadent

25.14.1 Business Overview

25.14.2 Product Offerings

25.15 Kulzer

25.15.1 Business Overview

25.15.2 Product Offerings

25.16 Nanchang Smile Technology

25.16.1 Business Overview

25.16.2 Product Offerings

25.17 Rembrandt

25.17.1 Business Overview

25.17.2 Product Offerings

25.18 Smilelabs

25.18.1 Business Overview

25.18.2 Product Offerings

25.19 Sunshine Health Products

25.19.1 Business Overview

25.19.2 Product Offerings

25.20 Supersmile

25.20.1 Business Overview

25.20.2 Product Offerings

25.21 The Himalaya Drug Company

25.21.1 Business Overview

25.21.2 Product Offerings

25.22 Therabreath

25.22.1 Business Overview

25.22.2 Product Offerings

25.23 Ultradent Product

25.23.1 Business Overview

25.23.2 Product Offerings

25.24 Unilever

25.24.1 Business Overview

25.24.2 Product Offerings

25.25 Uragme

25.25.1 Business Overview

25.25.2 Product Offerings

25.26 Whitesmile

25.26.1 Business Overview

25.26.2 Product Offerings

26 Report Summary

26.1 Key Takeaways

26.2 Strategic Recommendations

27 Quantitative Summary