With some states preparing to reopen movie theaters but few new releases on the books for months, Hollywood studios are offering exhibitors popular films including “Jaws” and “Harry Potter and the Sorcerer’s Stone” to entice wary audiences back to cinemas.
For such older titles, studios are planning to take as little as 30% of ticket revenue, according to people familiar with the matter, a discount from the typical 50-50 split on new films, which have production and marketing budgets that studios need to recoup.
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