Angela Lang/CNET
AT&T could be subsidizing the cost of phone plans with ads, a report Tuesday said. The carrier could be providing up to a $10 discount on monthly bills by 2021, CEO John Stankey told Reuters in an interview.
“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” Stankey told Reuters.
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Stankey’s remarks come as AT&T is planning to launch a cheaper, ad-supported version of HBO Max next year.
AT&T didn’t immediately respond to a request for comment.
Read more: Verizon vs. AT&T vs. T-Mobile compared: How to pick the best 5G carrier for you
