Nigeria’s foremost talent hunt competition for indigenous music, Ariya Repete, has returned with another edition. Last Wednesday, November 11, 2020, this year’s edition tagged, Ariya Repete – Omoluabi Special, was kick-started.
Initially conceptualised as a platform for budding fuji artists, called Fuji to Bam, the showpiece quickly evolved to a spectacle for more indigenous genres, including juju music and Yoruba Hip-hop and was on TV last year as a reality talent show.
The eight edition will celebrate amazing indigenous talents from Southwest Nigeria. Interested participants are to enter for auditions by recording and posting a short video of themselves singing with the hashtag, #AriyaRepete2020.
From the stable of Goldberg Lager, Ariya Repete is a music platform that has rewarded and empowered multiple participants. Previous editions have featured performances by A-list Yoruba music acts such as, King Sunny Ade, K1 D Ultimate, Sir Shina Peters, Alhaji Alabi Pasuma and Olamide.
This edition will engage Nigerian A-list stars and the brand’s ambassadors, Olamide and Odunlade Adekola. Some of the most respected acts in the music industry will judge the contest. In addition, this year, fans have opportunity to join in the elimination of contestants every week — a total cash prize of N3million is up for grabs!
The TV broadcast will commence from November 22, 2020, with exciting episodes to be aired every Sunday at 8:00 pm on Soundcity TV and ONTV.
Speaking on the new edition, Portfolio Manager, Mainstream Brands, Omotunde Adenusi, said, “Ariya Repete is a very special platform that allows us to showcase and celebrate the very best talents in Nigeria. Over the years, we have been able to delight our consumers with this initiative as well as provide some unforgettable memories for a lot of winners and viewers of past editions. We hope to make this edition filled with even more enjoyment.”
