Apple One, the gadget giant’s new bundle of services, will launch this fall, ranging from $14.95 to $29.95 a month for different combinations of subscriptions including Apple Music, Apple TV Plus, Apple Arcade, Apple News Plus, storage service iCloud and the newly revealed Apple Fitness Plus. The news — long expected since Apple made services a big part of its strategy more than three years ago — came at Apple’s online event Tuesday, which also focused on its iPads and Apple Watches.
Apple One will be available with a 30-day free trial.
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Since Apple ramped up creating and selling you more services, it has been widely expected to package these subscriptions together into one bundle to rule them all, so to speak. On Tuesday, Apple finally made the leap with Apple One.
Apple One has tiered pricing:
- The cheapest tier, called an Individual plan, will be $14.95 a month and packages together four services: Apple Music, Apple TV Plus, Apple Arcade and 50 gigabytes of storage in iCloud.
- The next tier is a family plan at $19.95. That additional $5 unlocks the same four services but for up to six total people, and the family plan expands iCloud storage to 200 gigabytes.
- The final tier is the $29.95 premier plan, which also offers those four services for six family members and adds Apple News Plus and Apple Fitness Plus (in countries where they’re available), and deepens iCloud storage to 2 terabytes.
Apple One is a gambit to lure more people deeper into Apple’s interconnected network of devices and services, designed to work seamlessly together. It’s a major step as Apple closes in on its goal to eclipse $50 billion in services revenue before the year is out.
But Apple One also crystallizes Apple’s ambition to become a services powerhouse, something that has already raised the hackles of rivals — and caught the attention of more than one competition regulator worldwide.
Major competitors like music service Spotify and Fortnite maker Epic Games have cried foul about Apple’s practices in its powerful App Store, which offers their apps alongside Apple’s own that directly compete against them and others. Claiming Apple abuses the App Store to give its own services a competitive advantage, these complaints have triggered antitrust investigations in Europe and the US, with CEO Tim Cook testifying about it before Congress earlier this year.
Apple debuts Apple One subscription service
Apple’s constellations of services include Apple Music, its $9.99-a-month streaming music rival to Spotify; the $4.99-a-month Apple TV Plus with big-budget original programming like series The Morning Show and Defending Jacob; and Apple Arcade, its $4.99-a-month mobile game subscription service. Apple News Plus is its $9.99-a-month subscription to access more than 300 magazines and newspapers. And iCloud is its remote storage service, which millions of people use free and which costs between 99 cents and $9.99 a month for expanded capacity.
Earlier Tuesday, Apple revealed its latest service, Apple Fitness Plus, which is a $9.99-a-month subscription offering guided workouts tightly integrated with Apple Watch and other Apple devices.
Bundles of online media services aren’t new by a long shot. Amazon’s $12.99-a-month Prime membership service unlocks a host of services, including its Prime Video rival to Netflix and Apple TV Plus and its Prime Music catalog of streaming tunes. Disney offers a package of its Disney Plus, ESPN Plus and Hulu streaming-video services for a discounted $12.99-a-month.
And separate companies work together to bundle deals — Spotify offers Hulu or Showtime streaming video services as discounted add-ons to its own paid, premium music subscription. (Editors’ note: Showtime is owned by ViacomCBS, the parent company of Bioreports.)
But Apple is unique in the breadth of services it can group together and the dominance of its iPhone — the most popular smartphone in the world and the frequent starting point for hundreds of millions of people accessing many of these services.
Apple typically holds a fall event each year to announce new iPhones before the holiday shopping season. This year, Apple appears to be doing things differently. Leading up to it, Tuesday’s event was expected to include news about iPads, Apple Watches, its operating systems software and other surprises. A separate announcement for the next iPhone is expected to come later.
Apple warned investors on a July conference call that this year’s batch of new iPhones would arrive “a few weeks later” than in previous years. That puts this year’s iPhone launch sometime in October or possibly November.
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