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Creators on YouTube are making money off their success online a number of ways. From ads on videos filtered by Google, to promoting brands, selling merchandise, and earning revenue through affiliate marketing, creators are getting smart about ways to diversify their revenue streams.Business Insider spoke with four YouTube creators — Natalie Barbu, Sienna Santer, Lauren Riihimaki, and Caitlin Patton — about how each of them built their businesses.Sign up for Business Insider’s influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.Visit Business Insider’s homepage for more stories.There are a number of ways YouTube’s top creators are earning revenue from their initial success online.Direct ad revenue from YouTube can prove unreliable — especially if a creator’s videos contain controversial content — so many influencers are getting smart about ways to diversify their revenue streams.From the standard ads on videos filtered by Google, to promoting brands, selling merchandise, and earning revenue through affiliate marketing, creators have methods to earn the most money possible from their audiences.Business Insider spoke with four YouTube influencers with vastly different channels — Natalie Barbu, Sienna Santer, Lauren Riihimaki, and Caitlin Patton — about how each of them built their businesses.Here’s what they said:
1. Ads on YouTube filtered by Google
Natalie Barbu
YouTube’s Partner Program allows creators with over 1,000 subscribers and 4,000 watch hours to earn money off their channels by placing ads within videos. How much an influencer earns from the program on a single YouTube video depends on a number of factors, from the place in the video where viewers normally drop off to the type of advertisers the video gets.Some top creators have ad-placement strategies for earning the most money possible, and generally how much money is earned varies based on a video’s watch time, length, and viewer demographic. Natalie Barbu, a social-media influencer and YouTube creator with 252,000 subscribers, shared with Business Insider how much money she earned from a video with 100,000 views.On average, she said a video with around 100,000 views will earn her between $500 and $1,000, depending on how many ads she includes in the video.Barbu said that she has an average CPM rate of $10, which she earns per every 1,000 views on YouTube.Read the full post here: YouTube creator Natalie Barbu breaks down how much money she earns from a video with 100,000 views
3. Selling merchandise
Lauren Riihimaki
The YouTube star Lauren Riihimaki has built a business empire online and has 8.9 million subscribers. She created a multipronged business around her “LaurDIY” brand.Through licensing her brand, Riihimaki now sells DIY crafting kits at Target and Walmart Canada, and a bedding line with the brand Jay Franco on Amazon.Riihimaki said YouTube influencers have the opportunity to increase interest in their products by including their followers in the production process. For instance, if they were creating a bracelet (Riihimaki recently collaborated with the bracelet company Pura Vida), the influencer could share photos and videos of themselves picking out colors, beads, and styles to social media.Since 2018, Riihimaki has sold merchandise through the company Mad Merch and sells products like T-shirts, a phone case, necklace, and plush toy of her dog Moose. Other popular merchandise companies that work with YouTube stars on creating products are Fanjoy and Killer Merch.Read the full post here: The queen of DIY on YouTube, LaurDIY, tells us how she built her business empire — from search to merch to a new HBO show
4. Affiliate marketing
Caitlin Patton
The Purdue University grad Caitlin Patton, 25, has 24,000 followers on Instagram. Patton’s digital brand is one of her top sources of income, she said. She earns her money by promoting products for brands online and through affiliate marketing.Patton shares fashion and lifestyle content on her blog, Instagram, and YouTube channel.She earns a commission through the affiliate program RewardStyle. The program allows fashion influencers like Patton the option to include a link to outfits on Instagram, giving followers access to purchase those pieces within the LiketoKnow.it app.RewardStyle and its mobile app are among the most popular fashion-affiliate programs.Influencers typically earn between 5% and 20% of an affiliate sale, according to an industry professionals in influencer marketing. There are a number of factors that play into the percentage, like the company’s size and budget. Read the full post here: How much money you can make from a sponsored Instagram post with 24,000 followers
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