Home Featured 165 horsepower of therapy: Inside the astonishing success of Canadian snowmobile maker BRP

165 horsepower of therapy: Inside the astonishing success of Canadian snowmobile maker BRP

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165 horsepower of therapy: Inside the astonishing success of Canadian snowmobile maker BRP

Presumably there are only so many snowmobiles or offroad vehicles one person can buy. But that hasn’t stopped powersports vehicle maker BRP Inc. from growing aggressively over the past few years. The Ski-Doo and Sea-Doo maker based in Valcourt, Que. vaulted to a market value of $5.65 billion in January, nearly twice as much as its former parent Bombardier’s $2.99-billion valuation.

On this week’s Down to Business, BRP chief executive José Boisjoli joins host Emily Jackson to discuss BRP’s expectation-beating results in 2019, how it plans to grow revenue to $9.5 billion by 2025, what happens if a recession hits and why the company is developing electric vehicles.

You can listen below — or on Apple PodcastsSpotifyStitcher and Google Play, where you can also subscribe to get new episodes every Wednesday morning.

If you have any questions about the show, or if there are topics you want us to tackle, email us: downtobusiness@postmedia.com.

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